This 3 year programme will lead to a 180 ECTS credits (360 British credits) SWIB bachelor diploma.

After a successful completion of each year the participants will also obtain an accredited British level 4, 5 and 6 diploma. The total qualification time (workload) is 1500 hours per year with 600 guided learning hours in year 1 + year 2 and 480 guided learning hours in year 3.


Year 1		* Academic Writing and Research Skills (10 ECTS credits)
* Business Environment for Tourism and Hospitality (10 ECTS credits)
* Services Marketing in Tourism and Hospitality (10 ECTS credits)
* Sustainability in Tourism and Hospitality (10 ECTS credits)
* Events Management (10 ECTS credits)
* The Development of the Tourism and Hospitality Industry (10 ECTS credits)

Year 2		* Digital Marketing Management for Tourism and Hospitality (10 ECTS credits)
* Operations Management (10 ECTS credits)
* Management Accounting (10 ECTS credits)
* Management of Human Resources (10 ECTS credits)
* Customer Relationship Management (10 ECTS credits)
* Contemporary Issues in Tourism and Hospitality (10 ECTS credits)

Year 3		* Strategic Marketing (10 ECTS credits)
* Tourism Policy and Planning (10 ECTS credits)
* Organisational Behaviour and Performance (10 ECTS credits)
* Technology in the Tourism and Hospitality Industry (10 ECTS credits)
* Tourism and International Development (10 ECTS credits)
* Researching Tourism and Hospitality Management (10 ECTS credits)